No hitting into the woods!

Tiger Woods, the biggest draw card in golf, is here for The Australian
Masters. And Drummond Golf is making the most of it with a Masters Sale
campaign. Developed by Wilson Everard advertising, the campaign
features Australian icon golfer Brett Ogle and includes a ...30sec TVC,
press and print advertising designed to appeal to the thousands of
Tiger fans across the country.

WE crack a mention in the Australian Financial Review.

From the AFLPA to Wilson Everard to The Prime Minister’s office in 5 days.

“Just think how good it would be if we could get all the footy finals captains to add their voices to the “Just think” anti-violence campaign started by Tom Harley and the Geelong Advertiser”. As soon as the words had left his mouth, Matt Finnis from the AFLPA knew he would be up against incredible time pressures if he wanted to bring the idea to life in TV, radio and print in a mere 5 working days.

As he ran to catch a plane back to Melbourne from Sydney, Matt rang Wilson Everard Creative directors Justin Groves and Jeremy Wynne and asked if they could put something together that would get the backing of the AFL, Tom Harley and the captains, The Geelong Advertiser, Fairfax media, all the TV networks, radio stations and hopefully the Federal Government.

Three hours later he arrived at Wilson Everard’s offices in Bowen Crescent Melbourne and was presented with the campaign. By 2.30pm he walked out of the office, campaign in hand, and by the end of the day he had all the backing he needed.

Over Thursday and Friday Matt spent most of this time on the phone with players and team media managers co-ordinating times to film players in three different states. At the same time Wilson Everard began creating all the print work and organised a film crew with post production house SMR. By Monday the artwork for the print was approved and ready for despatch and the filming was underway. By Tuesday night the TVC was finished, and as Matt left SMR he was still on the phone, this time with the Prime Minister’s office as Mr. Rudd wanted to lend his support to the campaign.

On Thursday the campaign was launched at the MCG with the Prime Minister in attendance and by Thursday night was all over the news. Matt’s objective of giving the “Just think” campaign a stronger voice through the finals had been well and truly achieved.

Wilson Everard and Simon Madden team up to find missing footy players.

Looking to boost its membership numbers the AFL Players Association has enlisted the help of Wilson Everard Advertising. With a very tight budget the AFLPA wanted to go hard with a print ad in the Footy Record, Direct mail, on ground posters and a TV ad to be run on the Etihad Stadium screen and Youtube. In response Wilson Everard created a “Missing persons” campaign with a twist. Instead of headshots of missing people, the campaign features old footy cards of missing players. Helping drive the campaign on television is none other than Simon Madden, whose footy card comes to life. The campaign was created by Wilson Everard joint Creative directors Justin Groves and Jeremy Wynne.

Precious memories saved!

Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.

PM gets “Ruddy Big” results for Radio Rentals in South Australia.

Timed to go to air with the release of Mr.Rudd’s latest stimulus package, the new “Ruddy Big Plasma & LCD Sale” campaign for Radio Rentals SA features a cartoon image of the PM himself.

Created by Wilson Everard Creative Directors Justin Groves and Jeremy Wynne, the campaign had South Australians stimulating Radio Rentals’ cash registers in droves.

The results have been “Ruddy marvellous!” according to Gavin Hancock, Radio Rentals CEO.

The voice of Kevin in the 30 second TVC and 2X30 second radio commercials was provided by actor David Legge, with illustrations by Bob Shields and animation and post production by SMR Melbourne.

Pick me baby!

AFL Big Guns Fire For Wilson Everard

Drawing on the near cult status of the AFL’s 5th Most Sexiest Player – Geelong’s ‘Fanta Pants’ Cameron Ling, this On-Line Campaign also features Carlton’s ‘Good Ole’ Brendan Fevola, Hawthorn’s ‘Umpire’s Pet’ Campbell Brown and Richmond’s ‘Pick Me Baby’ Matthew Richardson.

Created by Wilson Everard Advertising for the AFL’s On-Line Dream Team 2009 competition, this Webvert Campaign has generated nearly 20,000 views and has also been featured on Channel 9 - The Footy Show and Channel 10’s Saturday night AFL game coverage. As well as receiving Back Page coverage in The Age Sport on several occasions, this Campaign has also been featured at length during talkback segments on SEN Sports Radio 1116 to help kick some important goals for the AFL Player’s Association.

Brendan Fevola sings for his supper!

In this webvert Fev sings the Collingwood theme song as part of his promise to do anything to get selected for your dream team!

WILSON EVERARD’S BOSCH CAMPAIGN A ‘KNOCKOUT’

Melbourne agency Wilson Everard brings new client Bosch Blue to new heights in electronic media for the first time as part of a comprehensive campaign to launch the German company’s new range of cordless power tools for professional tradesmen.

With a boxing theme for the new 18V Lithium-Ion ‘Champion’ product, Wilson Everard creative directors Justin Groves and Jeremy Wynne expect a ‘knockout’.

“The campaign includes five radio executions, a promotion, a dedicated microsite, print, POS, public relations and a launch event for retailers,” Mr Wynne said.

Globally Bosch Blue is the world leader in power tools for professional tradesmen.

“Boxing is a sport that resonates with tradesmen and because the Bosch Blue product belts the daylight out of the competition at every level, the connection’s a natural,” explained Mr Wynne.

Account Director Natalie Kuss said ‘The media campaign utilises Nova FM and Austereo nationally and across the Tasman in New Zealand.

It extends across magazines as well as eDMs linking back to a dedicated microsite to make this a fully integrated campaign that will be hard to miss.’

Agency: Wilson Everard Advertising
Creative: Jeremy Wynne & Justin Groves
Client: Tim Feldman, Bosch Blue 18V Cordless
Account Director: Natalie Kuss

PICK ME - FANTA PANTS!
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player - Geelong’s Cameron Ling, this On-line Campaign was created by Wilson Everard Advertising for the AFL Players’ Association to drive traffic to the AFL’s On-Line DreamTeam 2009 competition. This 1st Webvert marks what will be a series of spots that will show the length some players will go to, just to get picked by Footy Fans for the Dream Team 2009.

Computer illiterates rejoice. Radio Rentals SA packs live computer expert in box with computer.

Cinema audiences in South Australia were left in no doubt that when they rent a computer from Radio Rentals, technical support comes as part of the package. The lighthearted, quirky commercial created by Wilson Everard Advertising, sees Dr PC being tossed in the box along with the computer by two Radio Rentals assistants. The box is then stapled shut and the two walk off as the voice over details the offer. For Radio Rentals customers, the Doctor is most definitely in.