Wilson Everard and Simon Madden team up to find missing footy players.

Looking to boost its membership numbers the AFL Players Association has enlisted the help of Wilson Everard Advertising. With a very tight budget the AFLPA wanted to go hard with a print ad in the Footy Record, Direct mail, on ground posters and a TV ad to be run on the Etihad Stadium screen and Youtube. In response Wilson Everard created a “Missing persons” campaign with a twist. Instead of headshots of missing people, the campaign features old footy cards of missing players. Helping drive the campaign on television is none other than Simon Madden, whose footy card comes to life. The campaign was created by Wilson Everard joint Creative directors Justin Groves and Jeremy Wynne.