Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.
Sunday, May 24, 2009
Precious memories saved!
Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.
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