Wilson Everard and Simon Madden team up to find missing footy players.

Looking to boost its membership numbers the AFL Players Association has enlisted the help of Wilson Everard Advertising. With a very tight budget the AFLPA wanted to go hard with a print ad in the Footy Record, Direct mail, on ground posters and a TV ad to be run on the Etihad Stadium screen and Youtube. In response Wilson Everard created a “Missing persons” campaign with a twist. Instead of headshots of missing people, the campaign features old footy cards of missing players. Helping drive the campaign on television is none other than Simon Madden, whose footy card comes to life. The campaign was created by Wilson Everard joint Creative directors Justin Groves and Jeremy Wynne.

Precious memories saved!

Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.

Jim Stynes a true Australian character.

Australian rules football legend, football club saviour and untiring charity worker Jim Stynes has been selected as the initial recipient of the Anthony Squires Australian Character award.

Irish born Stynes was selected for his achievements through his Reach Foundation, which assists youth at risk.

The awards are based on commitment to the community and contributing to the character of the nation.

Anthony Squires suits are Australian made but with a worldwide reputation for quality, cut and elegance. Prime Ministers since Sir Robert Menzies have proudly worn Anthony Squires.

Proudly Australian for 50 years they are manufactured in Preston by the Stafford Group – Australia’s leading men’s clothing manufacturer – a company that traces its Melbourne history back to 1893.

Stynes has agreed to appear in a series of advertisements which promote both Anthony Squires and the Reach Foundation that are being developed by Wilson Everard.

Managing Director of the Stafford Group, Maurice Lubansky, said that Jim Stynes epitomised the Anthony Squires values of commitment and contribution to Australia.