PM gets “Ruddy Big” results for Radio Rentals in South Australia.

Timed to go to air with the release of Mr.Rudd’s latest stimulus package, the new “Ruddy Big Plasma & LCD Sale” campaign for Radio Rentals SA features a cartoon image of the PM himself.

Created by Wilson Everard Creative Directors Justin Groves and Jeremy Wynne, the campaign had South Australians stimulating Radio Rentals’ cash registers in droves.

The results have been “Ruddy marvellous!” according to Gavin Hancock, Radio Rentals CEO.

The voice of Kevin in the 30 second TVC and 2X30 second radio commercials was provided by actor David Legge, with illustrations by Bob Shields and animation and post production by SMR Melbourne.

Adelaide shoppers saved by the SA Team.


Shoppers in Adelaide who are stuck for Xmas ideas are being saved by the SA Team from Radio Rentals. The TV campaign created by Melbourne creative advertising agency Wilson Everard may not feature Mr.T, but for thousands of Adelaide customers doing it tough, it features something far more interesting: a team armed with dozens of great gift ideas bursting in to save the day and a great deal of money!