Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.
Sunday, May 24, 2009
Precious memories saved!
Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.
Tuesday, May 19, 2009
PM gets “Ruddy Big” results for Radio Rentals in South Australia.
Timed to go to air with the release of Mr.Rudd’s latest stimulus package, the new “Ruddy Big Plasma & LCD Sale” campaign for Radio Rentals SA features a cartoon image of the PM himself.
Created by Wilson Everard Creative Directors Justin Groves and Jeremy Wynne, the campaign had South Australians stimulating Radio Rentals’ cash registers in droves.
The results have been “Ruddy marvellous!” according to Gavin Hancock, Radio Rentals CEO.
The voice of Kevin in the 30 second TVC and 2X30 second radio commercials was provided by actor David Legge, with illustrations by Bob Shields and animation and post production by SMR Melbourne.
Timed to go to air with the release of Mr.Rudd’s latest stimulus package, the new “Ruddy Big Plasma & LCD Sale” campaign for Radio Rentals SA features a cartoon image of the PM himself.
Created by Wilson Everard Creative Directors Justin Groves and Jeremy Wynne, the campaign had South Australians stimulating Radio Rentals’ cash registers in droves.
The results have been “Ruddy marvellous!” according to Gavin Hancock, Radio Rentals CEO.
The voice of Kevin in the 30 second TVC and 2X30 second radio commercials was provided by actor David Legge, with illustrations by Bob Shields and animation and post production by SMR Melbourne.
Monday, April 13, 2009
Pick me baby!
AFL Big Guns Fire For Wilson Everard
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player – Geelong’s ‘Fanta Pants’ Cameron Ling, this On-Line Campaign also features Carlton’s ‘Good Ole’ Brendan Fevola, Hawthorn’s ‘Umpire’s Pet’ Campbell Brown and Richmond’s ‘Pick Me Baby’ Matthew Richardson.
Created by Wilson Everard Advertising for the AFL’s On-Line Dream Team 2009 competition, this Webvert Campaign has generated nearly 20,000 views and has also been featured on Channel 9 - The Footy Show and Channel 10’s Saturday night AFL game coverage. As well as receiving Back Page coverage in The Age Sport on several occasions, this Campaign has also been featured at length during talkback segments on SEN Sports Radio 1116 to help kick some important goals for the AFL Player’s Association.
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player – Geelong’s ‘Fanta Pants’ Cameron Ling, this On-Line Campaign also features Carlton’s ‘Good Ole’ Brendan Fevola, Hawthorn’s ‘Umpire’s Pet’ Campbell Brown and Richmond’s ‘Pick Me Baby’ Matthew Richardson.
Created by Wilson Everard Advertising for the AFL’s On-Line Dream Team 2009 competition, this Webvert Campaign has generated nearly 20,000 views and has also been featured on Channel 9 - The Footy Show and Channel 10’s Saturday night AFL game coverage. As well as receiving Back Page coverage in The Age Sport on several occasions, this Campaign has also been featured at length during talkback segments on SEN Sports Radio 1116 to help kick some important goals for the AFL Player’s Association.
Monday, April 6, 2009
Brendan Fevola sings for his supper!
In this webvert Fev sings the Collingwood theme song as part of his promise to do anything to get selected for your dream team!
Monday, March 2, 2009
WILSON EVERARD’S BOSCH CAMPAIGN A ‘KNOCKOUT’
Melbourne agency Wilson Everard brings new client Bosch Blue to new heights in electronic media for the first time as part of a comprehensive campaign to launch the German company’s new range of cordless power tools for professional tradesmen.
With a boxing theme for the new 18V Lithium-Ion ‘Champion’ product, Wilson Everard creative directors Justin Groves and Jeremy Wynne expect a ‘knockout’.
“The campaign includes five radio executions, a promotion, a dedicated microsite, print, POS, public relations and a launch event for retailers,” Mr Wynne said.
Globally Bosch Blue is the world leader in power tools for professional tradesmen.
“Boxing is a sport that resonates with tradesmen and because the Bosch Blue product belts the daylight out of the competition at every level, the connection’s a natural,” explained Mr Wynne.
Account Director Natalie Kuss said ‘The media campaign utilises Nova FM and Austereo nationally and across the Tasman in New Zealand.
It extends across magazines as well as eDMs linking back to a dedicated microsite to make this a fully integrated campaign that will be hard to miss.’
Agency: Wilson Everard Advertising
Creative: Jeremy Wynne & Justin Groves
Client: Tim Feldman, Bosch Blue 18V Cordless
Account Director: Natalie Kuss
Wednesday, February 25, 2009
PICK ME - FANTA PANTS!
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player - Geelong’s Cameron Ling, this On-line Campaign was created by Wilson Everard Advertising for the AFL Players’ Association to drive traffic to the AFL’s On-Line DreamTeam 2009 competition. This 1st Webvert marks what will be a series of spots that will show the length some players will go to, just to get picked by Footy Fans for the Dream Team 2009.
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player - Geelong’s Cameron Ling, this On-line Campaign was created by Wilson Everard Advertising for the AFL Players’ Association to drive traffic to the AFL’s On-Line DreamTeam 2009 competition. This 1st Webvert marks what will be a series of spots that will show the length some players will go to, just to get picked by Footy Fans for the Dream Team 2009.
Tuesday, January 13, 2009
Computer illiterates rejoice. Radio Rentals SA packs live computer expert in box with computer.
Cinema audiences in South Australia were left in no doubt that when they rent a computer from Radio Rentals, technical support comes as part of the package. The lighthearted, quirky commercial created by Wilson Everard Advertising, sees Dr PC being tossed in the box along with the computer by two Radio Rentals assistants. The box is then stapled shut and the two walk off as the voice over details the offer. For Radio Rentals customers, the Doctor is most definitely in.
Cinema audiences in South Australia were left in no doubt that when they rent a computer from Radio Rentals, technical support comes as part of the package. The lighthearted, quirky commercial created by Wilson Everard Advertising, sees Dr PC being tossed in the box along with the computer by two Radio Rentals assistants. The box is then stapled shut and the two walk off as the voice over details the offer. For Radio Rentals customers, the Doctor is most definitely in.
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