Using the theme line “Hard working underwear”, Wilson Everard has launched a new campaign for Tradie by Sojo.
“We needed a campaign that would appeal to both sexes as women often buy the underpants for their men” said Sojo marketing manager Ben Goodfellow. “And judging by the response we’ve been getting the cheeky campaign is working its pants off!”
The launch campaign includes the Herald Sun and Daily Telegraph, bus backs in Melbourne and Sydney and EyeShop panels outside BigW stores in Melbourne, Sydney, Canberra and Brisbane.
For more information please contact Nick Hickford on 03 9867 5100.
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