Sunday, November 30, 2008

Aussie ad campaign adopted by the US to target stressed Americans.

Marketing executives in the U.S. found the new HoMedics Australia Xmas campaign created by Wilson Everard Advertising so relaxing that they decided to adopt the commercial for the U.S. market. In a time where everyone is shouting at TV audiences, it was felt that the gentle, quiet and relaxing nature of the TV commercial would attract audiences by providing some welcome and engaging relief from all the noise. Europe has also expressed interest in adopting the campaign.
To see the TV commercial go to www.wilsoneverard.com.au

Wednesday, November 19, 2008

Local Country Fire Authority burn up fairway during new Drummond Golf TV campaign for Wilson Everard Advertising.

Hidden Valley Golf and Country Club, north of Melbourne, recently played host to a new television campaign for Drummond Golf created by Wilson Everard Advertising. Members were surprised to see the local CFA crew driving golf carts in formation down the fairway behind golfing legend Brett Ogle. During the two days of filming, members also witnessed a number of other strange and wonderful sights including a world famous individual being dropped head first into a sand bunker. The first commercials go to air in December with more to follow in the New Year.
Creative Directors: Justin Groves & Jeremy Wynne
To view the commercials go to www.wilsoneverard.com.au

Monday, November 10, 2008


Haymes Paint (a Wilson Everard Advertising client for over 17 years) is proud to partner the National Breast Cancer Foundation for this year's Pink Ribbon Day held on October 27th. The National Breast Cancer Foundation is the only not-for-profit organization that is dedicated to supporting and promoting high quality research into the prevention, detection and treatment of breast cancer.

‘Dedicated’ and ‘High quality’ are also terms used a lot at Haymes Paint. The Haymes family has been making ultra-premium quality paint since 1935. A family business with a philosophy to never take short cuts on quality, the Haymes brand continues to develop and create exciting, new paint products and services.

Haymes Paint has distributed 15,000 ‘special issue’ paint cans throughout their retail outlets Australia-wide sporting ‘Pink Lids’. For every one on these cans sold Haymes Paint will donate $3.00 to the National Breast Cancer Foundation.