Adelaide shoppers saved by the SA Team.


Shoppers in Adelaide who are stuck for Xmas ideas are being saved by the SA Team from Radio Rentals. The TV campaign created by Melbourne creative advertising agency Wilson Everard may not feature Mr.T, but for thousands of Adelaide customers doing it tough, it features something far more interesting: a team armed with dozens of great gift ideas bursting in to save the day and a great deal of money!

SEMA 2008 –the end of the world as we know it?

We first went to SEMA (the Specialist Equipment Manufacturers Association) show in Las Vegas in 2006 with client Bob Jane T-Marts.
Creative Director Justin Groves and I hired a Hertz Shelby Mustang to really get into the spirit of the event.
Every hot-rodder, tyre and wheel manufacturer and factory tuner was there and the theme was appropriately ‘American Muscle’.
This year’s show in November was as big or bigger with businesses committed to display or attend prior to the September financial meltdown.
The mood of the meeting was ‘let’s enjoy ourselves because we may not be here next year’.
As Ford showed off its new Flex people mover –like a sliced, diced and chopped Range Rover, Chrysler basked in its new Challenger retro sportster being adopted and adapted by almost every tuner and hot-rodder, and GM previewed its new Aussie-fettled Camaro and its new Pontic G8 (Commodore SS), the boss cockeys of all three manufacturers flew their private jets to Washington to beg for government assistance.
SEMA was like the last big party before the adults put all the toys away.
The upside was an Aussie company, Disc Brakes Australia from down the road in Oakleigh, Victoria.
Great display with a Holden Ute –they’ve been at SEMA for ten years and Sales and Marketing Director Martin Peart is optimistic having just opened a warehouse in Detroit despite the doom and gloom merchants.
Check them out at www.dba.com.au
And this year we hired a Dodge Challenger R/T with a big Hemi up front!

Coodabeen Champion Ian Cover entertains Wilson Everard Advertising clients

Coodabeen Champion Ian Cover entertained an audience of over forty Wilson Everard Advertising clients at the Client Christmas lunch yesterday.
It went something like this: I'll look really good in my Hard Yakka gear and Ambra pantihose, with my Teds Camera around my neck, holding a Bosch drill and a Drummond Golf bag with my wife massaging my neck with a Homedics massager while pushing my Honda mower with Bob Jane All Rounder tyres outside my million dollar Far East apartment thats just been painted with Haymes Paint.
A good time was had by all we are led to believe!

Aussie ad campaign adopted by the US to target stressed Americans.

Marketing executives in the U.S. found the new HoMedics Australia Xmas campaign created by Wilson Everard Advertising so relaxing that they decided to adopt the commercial for the U.S. market. In a time where everyone is shouting at TV audiences, it was felt that the gentle, quiet and relaxing nature of the TV commercial would attract audiences by providing some welcome and engaging relief from all the noise. Europe has also expressed interest in adopting the campaign.
To see the TV commercial go to www.wilsoneverard.com.au

Local Country Fire Authority burn up fairway during new Drummond Golf TV campaign for Wilson Everard Advertising.

Hidden Valley Golf and Country Club, north of Melbourne, recently played host to a new television campaign for Drummond Golf created by Wilson Everard Advertising. Members were surprised to see the local CFA crew driving golf carts in formation down the fairway behind golfing legend Brett Ogle. During the two days of filming, members also witnessed a number of other strange and wonderful sights including a world famous individual being dropped head first into a sand bunker. The first commercials go to air in December with more to follow in the New Year.
Creative Directors: Justin Groves & Jeremy Wynne
To view the commercials go to www.wilsoneverard.com.au

Haymes Paint (a Wilson Everard Advertising client for over 17 years) is proud to partner the National Breast Cancer Foundation for this year's Pink Ribbon Day held on October 27th. The National Breast Cancer Foundation is the only not-for-profit organization that is dedicated to supporting and promoting high quality research into the prevention, detection and treatment of breast cancer.

‘Dedicated’ and ‘High quality’ are also terms used a lot at Haymes Paint. The Haymes family has been making ultra-premium quality paint since 1935. A family business with a philosophy to never take short cuts on quality, the Haymes brand continues to develop and create exciting, new paint products and services.

Haymes Paint has distributed 15,000 ‘special issue’ paint cans throughout their retail outlets Australia-wide sporting ‘Pink Lids’. For every one on these cans sold Haymes Paint will donate $3.00 to the National Breast Cancer Foundation.

WE go to Xtremes for Hard Yakka.

Work wear brand Hard Yakka has just launched a new campaign across national outdoor supersites, in-store point-of-sale, banner ads and an interactive microsite. To show the clothes coping in extreme conditions blokes are shown abseiling and appearing to be working on the logo and headline.

Jim Stynes a true Australian character.

Australian rules football legend, football club saviour and untiring charity worker Jim Stynes has been selected as the initial recipient of the Anthony Squires Australian Character award.

Irish born Stynes was selected for his achievements through his Reach Foundation, which assists youth at risk.

The awards are based on commitment to the community and contributing to the character of the nation.

Anthony Squires suits are Australian made but with a worldwide reputation for quality, cut and elegance. Prime Ministers since Sir Robert Menzies have proudly worn Anthony Squires.

Proudly Australian for 50 years they are manufactured in Preston by the Stafford Group – Australia’s leading men’s clothing manufacturer – a company that traces its Melbourne history back to 1893.

Stynes has agreed to appear in a series of advertisements which promote both Anthony Squires and the Reach Foundation that are being developed by Wilson Everard.

Managing Director of the Stafford Group, Maurice Lubansky, said that Jim Stynes epitomised the Anthony Squires values of commitment and contribution to Australia.

WE celebrate winning Bosch Power tools!

Big celebrations at Wilson Everard last friday when we were appointed as the advertising agency for Bosch Power Tools in Australia and New Zealand. Bosch is a perfect client for Wilson Everard as we are very much into blokes stuff including Hard Yakka workwear, Honda Power Equipment and Bob Jane T-Marts to name a few. It was our creative that stood us apart from the competition and we are all looking forward to seeing in production in the near future.