Sunday, November 30, 2008

Aussie ad campaign adopted by the US to target stressed Americans.

Marketing executives in the U.S. found the new HoMedics Australia Xmas campaign created by Wilson Everard Advertising so relaxing that they decided to adopt the commercial for the U.S. market. In a time where everyone is shouting at TV audiences, it was felt that the gentle, quiet and relaxing nature of the TV commercial would attract audiences by providing some welcome and engaging relief from all the noise. Europe has also expressed interest in adopting the campaign.
To see the TV commercial go to www.wilsoneverard.com.au

1 comment:

meem said...

Outstanding!

When will I see more?