Pick me baby!

AFL Big Guns Fire For Wilson Everard

Drawing on the near cult status of the AFL’s 5th Most Sexiest Player – Geelong’s ‘Fanta Pants’ Cameron Ling, this On-Line Campaign also features Carlton’s ‘Good Ole’ Brendan Fevola, Hawthorn’s ‘Umpire’s Pet’ Campbell Brown and Richmond’s ‘Pick Me Baby’ Matthew Richardson.

Created by Wilson Everard Advertising for the AFL’s On-Line Dream Team 2009 competition, this Webvert Campaign has generated nearly 20,000 views and has also been featured on Channel 9 - The Footy Show and Channel 10’s Saturday night AFL game coverage. As well as receiving Back Page coverage in The Age Sport on several occasions, this Campaign has also been featured at length during talkback segments on SEN Sports Radio 1116 to help kick some important goals for the AFL Player’s Association.

Brendan Fevola sings for his supper!

In this webvert Fev sings the Collingwood theme song as part of his promise to do anything to get selected for your dream team!

WILSON EVERARD’S BOSCH CAMPAIGN A ‘KNOCKOUT’

Melbourne agency Wilson Everard brings new client Bosch Blue to new heights in electronic media for the first time as part of a comprehensive campaign to launch the German company’s new range of cordless power tools for professional tradesmen.

With a boxing theme for the new 18V Lithium-Ion ‘Champion’ product, Wilson Everard creative directors Justin Groves and Jeremy Wynne expect a ‘knockout’.

“The campaign includes five radio executions, a promotion, a dedicated microsite, print, POS, public relations and a launch event for retailers,” Mr Wynne said.

Globally Bosch Blue is the world leader in power tools for professional tradesmen.

“Boxing is a sport that resonates with tradesmen and because the Bosch Blue product belts the daylight out of the competition at every level, the connection’s a natural,” explained Mr Wynne.

Account Director Natalie Kuss said ‘The media campaign utilises Nova FM and Austereo nationally and across the Tasman in New Zealand.

It extends across magazines as well as eDMs linking back to a dedicated microsite to make this a fully integrated campaign that will be hard to miss.’

Agency: Wilson Everard Advertising
Creative: Jeremy Wynne & Justin Groves
Client: Tim Feldman, Bosch Blue 18V Cordless
Account Director: Natalie Kuss

PICK ME - FANTA PANTS!
Drawing on the near cult status of the AFL’s 5th Most Sexiest Player - Geelong’s Cameron Ling, this On-line Campaign was created by Wilson Everard Advertising for the AFL Players’ Association to drive traffic to the AFL’s On-Line DreamTeam 2009 competition. This 1st Webvert marks what will be a series of spots that will show the length some players will go to, just to get picked by Footy Fans for the Dream Team 2009.

Computer illiterates rejoice. Radio Rentals SA packs live computer expert in box with computer.

Cinema audiences in South Australia were left in no doubt that when they rent a computer from Radio Rentals, technical support comes as part of the package. The lighthearted, quirky commercial created by Wilson Everard Advertising, sees Dr PC being tossed in the box along with the computer by two Radio Rentals assistants. The box is then stapled shut and the two walk off as the voice over details the offer. For Radio Rentals customers, the Doctor is most definitely in.

Adelaide shoppers saved by the SA Team.


Shoppers in Adelaide who are stuck for Xmas ideas are being saved by the SA Team from Radio Rentals. The TV campaign created by Melbourne creative advertising agency Wilson Everard may not feature Mr.T, but for thousands of Adelaide customers doing it tough, it features something far more interesting: a team armed with dozens of great gift ideas bursting in to save the day and a great deal of money!

SEMA 2008 –the end of the world as we know it?

We first went to SEMA (the Specialist Equipment Manufacturers Association) show in Las Vegas in 2006 with client Bob Jane T-Marts.
Creative Director Justin Groves and I hired a Hertz Shelby Mustang to really get into the spirit of the event.
Every hot-rodder, tyre and wheel manufacturer and factory tuner was there and the theme was appropriately ‘American Muscle’.
This year’s show in November was as big or bigger with businesses committed to display or attend prior to the September financial meltdown.
The mood of the meeting was ‘let’s enjoy ourselves because we may not be here next year’.
As Ford showed off its new Flex people mover –like a sliced, diced and chopped Range Rover, Chrysler basked in its new Challenger retro sportster being adopted and adapted by almost every tuner and hot-rodder, and GM previewed its new Aussie-fettled Camaro and its new Pontic G8 (Commodore SS), the boss cockeys of all three manufacturers flew their private jets to Washington to beg for government assistance.
SEMA was like the last big party before the adults put all the toys away.
The upside was an Aussie company, Disc Brakes Australia from down the road in Oakleigh, Victoria.
Great display with a Holden Ute –they’ve been at SEMA for ten years and Sales and Marketing Director Martin Peart is optimistic having just opened a warehouse in Detroit despite the doom and gloom merchants.
Check them out at www.dba.com.au
And this year we hired a Dodge Challenger R/T with a big Hemi up front!