The Caravan, Camping & Touring Supershow draws record numbers!

The 2011 Caravan, Camping & Touring Supershow saw 60,348 hungry buyers come through the gate looking for the latest in caravans, motorhomes, camper trailers and touring gear. Up almost two thousand visitors from last year, Caravan Trade & Industries Association of Victoria Executive Officer Peter Wright says it has been a fantastic result for the largest show of its kind in the southern hemisphere. “The long weekend concept was just perfect,” he says. “Spreading the crowd over three big days gave punters easier access to the venue and more time to spend with exhibitors. Balmy weather throughout definitely sent the right messages to potential buyers, getting them in the mood to be outdoors.”

One thing that may have helped drive ticket sales was the great line-up of door prizes available. Jackie Seib went home with a Dream-Pot package, including a 6L and 3L pot valued at $470. Cheryl Loschiavo scored a Waeco CF-50AC 50L fridge-freezer valued at $1,199. Janene Van Wyk won a Southern Cross Canvas Ultimate Deluxe Tent valued at $1,750. But the biggest winner at this year’s show was Amanda Herbert. She took home first prize, a Paramount Duet caravan including all on road costs, valued at $36,995. “This is very cool,” Amanda said, “to win out of the thousands of people that came to the show.”

“We came to the show to look for accessories for our Jayco and to check out what’s new on the caravan market. We go to the Supershow every year, everything is here, it’s a one-stop shop.” Amanda said she was hoping to take the new Paramount Duet to Bateman’s Bay for the Easter holidays to break it in. “We absolutely love caravanning. We’ve been going since we were kids with our families. Caravanning gives you freedom, and you know what to expect when you get to your destination. Hotels can be hit and miss, and you don’t have to wait at the airport for late planes. And if you break down, your accommodation is right behind you!”

As usual, the tourism and destination displays were in high demand, with many travellers keen on visiting outback destinations like Lake Eyre, Alice Springs and Uluru. Interest in larger caravans has waned slightly, the prevalence of smaller SUVs clearly impacting upon what people can, and want to tow on their holidays. The motorhome and fifth wheeler villages were very popular, however, with scores of visitors streaming through and exhibitors attracting many leads to follow up including test drives and factory tours. Camper trailer and trayback exhibitors reported not just higher numbers of visitors through the gate, but many more than usual keen to buy rather than just kick tyres. Several recorded solid sales throughout the weekend across the budget spectrum. And one of the largest growth areas in recent years, 4WD touring accessories, again proved very popular. Everyone intending to explore Oz is keen on aftermarket accessories for their vehicles, including driving lights, front and rear bars, fridges, winches and storage solutions and heaps more.

“Overall this was a very successful show,” says Peter Wright. “With the biggest range of RV products in Australia, aftermarket accessories and tourism information all in one place over a long weekend, it proved the determination of more and more Australians to enjoy life and explore this country in style and comfort.”

Allan Moffat turns up the volume on the new supercharged Boss 335 GT.

The new Boss 335 GT is the most powerful V8 FPV has ever built. And with more grunt than anything Allan Moffat drove to claim his 4 Bathurst wins and 4 Australian Touring Car Championships, the racing legend was keen to put the car through its paces in a new commercial created by Wilson Everard Advertising. “It’s hard to believe you can get this level of performance in a family sized Australian sedan” said Moffat. “It obliterates the local opposition and makes life tough for Euro hot rods at twice the price!” The new TVC focuses on the sound generated by the new supercharged, all-aluminium V8.

“With a bi-modal quad exhaust system, the new GT pumps out engine notes that let you know it’s absolutely and positively the Boss,” said Joint Creative Director Jeremy Wynne. Filmed at the Ford Proving Ground in Geelong by Horizon films, the commercial also introduces the new supercharged Boss 315 GS and is set to launch during the Clipsal 500.

“Let’s talk about your tackle!”

Former AFL greats Matthew and Alan Richardson are the stars of a new Andrology Australia community service announcement created by Wilson Everard joint Creative Directors Justin Groves and Jeremy Wynne.

The 'Talk about your tackle" campaign, aims to help all Australian men understand the risks of ignoring issues with "the bits below the belt".

"The problem is that men don't like to talk about problems with their tackle," said Wynne. "And by the time they do, it can often be too late to do anything about it," added Groves.

The 45 second spot, titled 'Nothing', highlights the awkward and uncomfortable silences between men when it comes to discussing important issues like reproductive health.

Reproductive health issues can also be an early warning sign for more serious health problems, so the spot urges men to "talk about their tackle" and to visit the Andrology Australia micro-site talkaboutyourtackle.org.

Focus testing of the campaign showed that the simplicity of the message and the realistic awkwardness of the scene resonated strongly with the target audience.

"Matthew and Alan are a father and son team that command a lot of respect in male circles, so they were a perfect fit for the commercial" said Account Director Natalie Kuss.

It's un-Australian not to have a veranda!

Building company Install-A-Veranda is punting on bigger and better sales from a first-time TV campaign developed by Wilson Everard Advertising.

Install-A-Veranda boss Justin Cannon said, ‘Wilson Everard just got it from moment one when they said it’s bloody un-Australian not to have a veranda.

They’ve put together a fabulous animated ad that really nails the fun of having a veranda and what it can do for your lifestyle.’

The TV spot shows famous Australians including Ned Kelly, Captain James Cook and Phar Lap all enjoying life with their verandas with the promise that they’ll ‘have it up in a day and you’ll have a hundred new mates in a week!’

No hitting into the woods!

Tiger Woods, the biggest draw card in golf, is here for The Australian
Masters. And Drummond Golf is making the most of it with a Masters Sale
campaign. Developed by Wilson Everard advertising, the campaign
features Australian icon golfer Brett Ogle and includes a ...30sec TVC,
press and print advertising designed to appeal to the thousands of
Tiger fans across the country.

WE crack a mention in the Australian Financial Review.

From the AFLPA to Wilson Everard to The Prime Minister’s office in 5 days.

“Just think how good it would be if we could get all the footy finals captains to add their voices to the “Just think” anti-violence campaign started by Tom Harley and the Geelong Advertiser”. As soon as the words had left his mouth, Matt Finnis from the AFLPA knew he would be up against incredible time pressures if he wanted to bring the idea to life in TV, radio and print in a mere 5 working days.

As he ran to catch a plane back to Melbourne from Sydney, Matt rang Wilson Everard Creative directors Justin Groves and Jeremy Wynne and asked if they could put something together that would get the backing of the AFL, Tom Harley and the captains, The Geelong Advertiser, Fairfax media, all the TV networks, radio stations and hopefully the Federal Government.

Three hours later he arrived at Wilson Everard’s offices in Bowen Crescent Melbourne and was presented with the campaign. By 2.30pm he walked out of the office, campaign in hand, and by the end of the day he had all the backing he needed.

Over Thursday and Friday Matt spent most of this time on the phone with players and team media managers co-ordinating times to film players in three different states. At the same time Wilson Everard began creating all the print work and organised a film crew with post production house SMR. By Monday the artwork for the print was approved and ready for despatch and the filming was underway. By Tuesday night the TVC was finished, and as Matt left SMR he was still on the phone, this time with the Prime Minister’s office as Mr. Rudd wanted to lend his support to the campaign.

On Thursday the campaign was launched at the MCG with the Prime Minister in attendance and by Thursday night was all over the news. Matt’s objective of giving the “Just think” campaign a stronger voice through the finals had been well and truly achieved.