Wilson Everard and Simon Madden team up to find missing footy players.

Looking to boost its membership numbers the AFL Players Association has enlisted the help of Wilson Everard Advertising. With a very tight budget the AFLPA wanted to go hard with a print ad in the Footy Record, Direct mail, on ground posters and a TV ad to be run on the Etihad Stadium screen and Youtube. In response Wilson Everard created a “Missing persons” campaign with a twist. Instead of headshots of missing people, the campaign features old footy cards of missing players. Helping drive the campaign on television is none other than Simon Madden, whose footy card comes to life. The campaign was created by Wilson Everard joint Creative directors Justin Groves and Jeremy Wynne.

Precious memories saved!

Precious photographic memories were lost by so many in the black Saturday bushfires. As a result, Wilson Everard client Ted’s Cameras, in conjunction with other Victorian businesses, has put together free photographic packs to enable bushfire victims to re-create some of the lost memories from any files, slides or photographs held by family or friends. To communicate the offering, Wilson Everard Creative Directors Justin Groves and Jeremy Wynne have created a sensitive campaign centred around an emotional visual that focuses on re-building. The campaign includes in-store posters, DM, redeemable vouchers and a website.

PM gets “Ruddy Big” results for Radio Rentals in South Australia.

Timed to go to air with the release of Mr.Rudd’s latest stimulus package, the new “Ruddy Big Plasma & LCD Sale” campaign for Radio Rentals SA features a cartoon image of the PM himself.

Created by Wilson Everard Creative Directors Justin Groves and Jeremy Wynne, the campaign had South Australians stimulating Radio Rentals’ cash registers in droves.

The results have been “Ruddy marvellous!” according to Gavin Hancock, Radio Rentals CEO.

The voice of Kevin in the 30 second TVC and 2X30 second radio commercials was provided by actor David Legge, with illustrations by Bob Shields and animation and post production by SMR Melbourne.