WE go to Xtremes for Hard Yakka.

Work wear brand Hard Yakka has just launched a new campaign across national outdoor supersites, in-store point-of-sale, banner ads and an interactive microsite. To show the clothes coping in extreme conditions blokes are shown abseiling and appearing to be working on the logo and headline.

Jim Stynes a true Australian character.

Australian rules football legend, football club saviour and untiring charity worker Jim Stynes has been selected as the initial recipient of the Anthony Squires Australian Character award.

Irish born Stynes was selected for his achievements through his Reach Foundation, which assists youth at risk.

The awards are based on commitment to the community and contributing to the character of the nation.

Anthony Squires suits are Australian made but with a worldwide reputation for quality, cut and elegance. Prime Ministers since Sir Robert Menzies have proudly worn Anthony Squires.

Proudly Australian for 50 years they are manufactured in Preston by the Stafford Group – Australia’s leading men’s clothing manufacturer – a company that traces its Melbourne history back to 1893.

Stynes has agreed to appear in a series of advertisements which promote both Anthony Squires and the Reach Foundation that are being developed by Wilson Everard.

Managing Director of the Stafford Group, Maurice Lubansky, said that Jim Stynes epitomised the Anthony Squires values of commitment and contribution to Australia.

WE celebrate winning Bosch Power tools!

Big celebrations at Wilson Everard last friday when we were appointed as the advertising agency for Bosch Power Tools in Australia and New Zealand. Bosch is a perfect client for Wilson Everard as we are very much into blokes stuff including Hard Yakka workwear, Honda Power Equipment and Bob Jane T-Marts to name a few. It was our creative that stood us apart from the competition and we are all looking forward to seeing in production in the near future.